Crystal
dong
Marketing portfolio
20
24
Writing, Print, Digital, and Social ​Media examples. More Content Can ​Be Sent Upon Request
- Search Engine Optimized Blog Posts improved overall Google website listing
- Blog posts were cross posted onto social media platforms
- Blog posts were incorporated into Email marketing strategy, nurturing leads and adding value
website copywriting
- Website copywriting included writing content for landing pages, sales pages, about us, and more
- Search engine optimized pages included proper keywords, headlines, meta tags, and other standard SEO tactics
- Language and tone of all written content matched the target audience’s preference to increase attractiveness of the business
02
print
brochure
poster
FLYER
03
digital
• Average Open Rate for email marketing in the beauty industry is 16.65%
• With a nurturing email strategy, open rates for this business stayed above 40% and worked as an effective tool to bring back old clients and cross-promote other services, products, and events
Examples
SMS
FACEBOOK ADS
- Ads targeted
- Women who lived or are within 15 miles of business location
- Showed interest in beauty and luxury related topics
- Look-alike audience from previous successful campaigns
- A/B Testing conducted to optimize performance & targets
Google ADS
- Increased website traffic from Google searches
- Increased number of phone calls and emails to business
- Promoted google business listing and maps listing
04
social media
Instagram/FACEBOOK
- Created and scheduled static, carousel, story, and reels
- Utilized different hashtag and geo-tag strategies to promote organic growth
- Engaged with audience to increase exposure through Instagram’s algorithm
- Results
- Increased number of new clients
- Created a sense of community and brand loyalty
- Better understand our target market through their interactions online
- Repost blog posts and pin related topics to relevant boards
- Results included more views to blog posts, outbound clicks lead to online booking site, and increased brand awareness
TIKTOK
- Create and schedule videos
- Analyze analytics to study the habits of potential target audience
Thank you for viewing 🤍
-Crystal
tdong1919@gmail.com
(443)616-8839
Bethesda, MD